Japanese Fashion

Centered around culture, community, self-expression, and risk-taking, these values are the most popular Japanese fashion trends.

Risk-taking, as Japanese aren’t shy from mixing and matching patterns and prints, or adorning kitschy accessories, embrace tomorrow with a respectful nod of acceptance and inclusion of the past.

The Japanese fashion trends are also inspired by Tokyo’s everyday life, styles and history.

Particularly, Harajuku streets, hence the bold colors, oversized proportions, experimental layers, clashing prints, and tactile materials. Minimalism and oversized, clash and compliment. Traditional, contemporary and modern styles embrace and project the inner aspirational you.